About LSMG
Last Shot Media Group is an independent creative holding company operating worldwide. We built it because the industry needed something different.
Built
Different.
Last Shot Media Group was founded with a simple principle: creative talent deserves full-stack business infrastructure. Not just a publicist. Not just a booking agent. Everything — under one roof, owned and operated by people who actually live in the culture.
We are worldwide and unapologetically independent. No corporate parent. No conflicting client interests. Every client gets direct attention from the founders.
Six divisions. One vision. We operate where PR, media, booking, production, training, and licensing intersect — and we build career infrastructure for artists and brands who are serious about longevity.
Our Identity
Unapologetic creative ambition backed by serious operational muscle. We move with the intensity of a counterculture movement and the precision of a global enterprise. Red, Black, White. No compromise on vision or execution.
The Team
LSMG is led by a core team of operators, creatives, and strategists who have been in the culture their entire careers.
Zachary Heneden
CO-FOUNDER · CO-CEO
Handles creative direction, PR execution, original series development, and day-to-day operational management across all LSMG divisions.
Julien Serrano-O'Neil
CO-FOUNDER · CO-CEO
Co-founder handling operational systems, business development, and organizational infrastructure. The operational backbone of LSMG.
Alexandrea L.
EDITOR IN CHIEF
Editorial lead for LSMG's content output — press releases, editorial coverage, media campaigns, and content strategy across all divisions.
Ashley Diaz
BRAND STRATEGY LEAD
Brand positioning, visual identity strategy, and market positioning for LSMG and its clients.
This Is
Your Last Shot.
Whether you're looking to be a client, join the team, or partner with LSMG on something larger — the door is open.
Get In Touch