Core business divisions
LSMG / ABOUT / 2026
INDEPENDENT CREATIVE HOLDING COMPANY
WE BUILD
THE INFRASTRUCTURE.
Last Shot Media Group operates across talent, media, public relations, production, partnerships and owned publishing. One company built to move creative people and cultural ideas forward.
01 / WHY WE EXIST
Creative talent should not have to choose between vision and infrastructure.
LSMG was built to connect the pieces that are usually fragmented: representation, communications, booking, production, publishing and business development.
We operate independently and stay close to the work. That means strategy can move quickly, talent relationships stay personal, and every division can support the others instead of working in isolation.
Primary markets
Owned culture publication
Creative + business support
02 / LEADERSHIP
THE PEOPLE
BEHIND LSMG.
Portrait-first. No corporate headshot wall. Meet the people directing the company, its operations and its talent relationships.
01Zachary HenedenCo-CEO · Creative DirectorCO-CEO · CREATIVE DIRECTOR · EDITOR IN CHIEF
Zachary co-founded Last Shot Media Group to build the kind of creative infrastructure talent rarely gets in one place. He leads creative direction, PR execution, original series development, editorial output and day-to-day work across LSMG properties, including LEDGERA.
02Julien Serrano-O'NeillCo-Founder · Co-CEOCO-FOUNDER · CO-CEO
Julien leads operational systems, business development and organizational infrastructure across LSMG. His work connects the company’s creative ambitions to the structure required to scale partnerships, talent activity and long-term business operations.
03Ashley DiazVP of Talent RelationsVP OF TALENT RELATIONS
Ashley serves as Vice President of Talent Relations, helping shape the relationship between LSMG and the people it represents and collaborates with. Her focus is talent communication, relationship management, coordination and maintaining a strong experience across the company’s talent-facing work.
03 / HOW WE OPERATE
ONE COMPANY.
SIX LANES.
Each division has its own function. The value comes from how they work together around talent, clients, projects and owned media.
Talent
Representation, booking, opportunity sourcing and career infrastructure.
Public Relations
Press strategy, communications, media outreach and narrative positioning.
Studios
Photo, video, editorial production and original media.
LEDGERA
Owned publishing, interviews, culture coverage and visual storytelling.
Partnerships
Brand collaborations, sponsorships, activations and cultural alignment.
Operations
The systems, coordination and execution that keep every division moving together.
04 / FOOTPRINT
DALLAS.
ORLANDO.
NEW YORK.
ATLANTA.
LSMG operates across multiple cultural and entertainment markets while remaining built for remote collaboration, travel and project-based work.
WORK WITH LSMG
BUILD
SOMETHING.
Talent, brands, partners, press, creatives and students can enter LSMG through a clear path.